Pengaruh Keterampilan Digital dan Inspirasi Role Model Terhadap Niat Mahasiswa Menjadi Entrepreneur

Abstract

Abstract

This research investigates the factors that influence entrepreneurial intentions, the research methodology involves a literature review that includes related articles focusing on digital skills and role model inspiration. The level of entrepreneurship in Indonesia only reaches around 3.47 percent of the total population. This fact poses a serious challenge for the productive age group in Indonesia to catch up in the number of entrepreneurs compared to other ASEAN countries. The research method used in this article is to conduct a literature study that involves examining articles related to factors that influence entrepreneurial intentions, digital skills, and role model inspiration. The research results show that digital skills have a positive effect on entrepreneurial intentions, and role model inspiration has a positive effect on entrepreneurial intentions.

Keywords: Digital Skills, Role Model Inspiration, Entrepreneurial Intentions