Pengaruh Harga, Promosi Dan Brand Image Terhadap Keputusan Pengguna Maxim (Studi Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2020)

Khofifah Kusuma Wardani, Abdul Kodir Djaelani, Fahrurrozi Rahman

Abstract


Abstract

 

The results of this research aim to determine Price, Promotion and Barand Image on Maxim User Decisions in a study on FEB Students of the Islamic University of Malang Class of 2020. Based on the results of this research, it shows that the price variable has a positive and significant effect on user decisions with a significant value of 0.001<0.05, the Promotion variable has a positive and significant effect on User Decisions with a significant value of 0.028<0.05 and the Brand Image variable has a positive and significant effect on User Decisions with a significance value of 0.014<0.05.

 

Keywords: Price, Promotion, and Brand Image on Maxim user Decisions


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