Hubungan Brand Ambassador, Brand Image, Brand Love Dan Brand Trust Pada Keputusan Pemakai Barang Kecantikan Nuface (Studi Pada Pengguna Barang Kecantikan Nuface Kota Malang)

Abstract

Abstract 

This investigate points to decide the impact of brand envoys, brand picture, brand cherish and brand believe on acquiring choices for nuface skincare in Malang City. The examining procedure utilized purposive inspecting to get a test of 105 respondents. The information collection strategy employments a survey. The information investigation strategy utilized in this investigate is different straight relapse. The investigate comes about appear that at the same time and somewhat brand ambassadorship and brand cherish have a positive and noteworthy impact on acquiring choices. Be that as it may, brand picture and brand believe don't have a positive and critical impact.

Keywords: Brand Ambassador, Brand Image, Brand Love and Brand Trust, Purchase Decision.