Pengaruh Desain Produk, Harga, Dan Promosi Tiktok Terhadap Minat Beli Pada Produk Fashion Brand RAPPID Di Kota Malang

Abstract

Abstract

This research aims to find out and analyze the influence of product design, price and TikTok promotion on interest in purchasing RAPPID fashion brand products. The sample used in this research was 75 respondents who had visited the TikTok social media brand RAPPID. The data analysis method used in this research is quantitative data analysis using multiple linear regression analysis. The data testing used is simultaneous hypothesis testing (F) and partial hypothesis testing (t). Simultaneous test results show that product design, price, TikTok promotions have a significant effect on purchasing interest. Based on partial test results, the product design variable has no significant effect on purchase interest, the price variable has a significant effect on purchase interest, and the TikTok promotion variable has a significant effect on purchase interest.

Keywords: Product Design, Price, Tiktok Promotion and Purchase Interest