ANALISIS EXPERIENTAL MARKETING TERHADAP LOYALITAS PESERTA DIDIK LEMBAGA BIMBINGAN BELAJAR (STUDI KASUS LEMBAGA BIMBINGAN ROYAL ENGLISH KOTA MALANG)

Abstract

ABSTRAK

The purpose of this study is to find out and analyze the experiential marketing partially influence on loyalty. The data used in this study are primary data. The population used in this study amounted to 766 students. The method used in this study is non-probability sampling (sampling is not random) with the sampling technique using purposive sampling technique, based on the results of experiential marketing data analysis consisting of variables sense, feel, think, act, and relate simultaneously affect the Student loyalty. Experiential Marketing which consists of variables of sense, feel, think, act, and relate has a partial effect on student loyalty

Kata kunci : Experiential Marketing (sense, feel, think, act, relate), Loyalitas