Pengaruh Atmosphere Museum dan Event Marketing terhadap Keputusan Berkunjung Ulang Wisatawan Museum Angkut Kota Wisata Batu

Abstract

Abstract
The research purpose is to know and analyze the influence
atmosphere museum and event marketing simultaneously and partially on t
decision travelers visiting Museum Angkut. The sampling technique us
purposive sampling, that the consideration of certain criteria. Data analysis to
used in this research is Multiple Linear Regression Analysis.
Based on the results of this research note that the value of Fcount 77.685
3.09 Ftable so it can be concluded that the Atmosphere museum and Event
Marketing influence simultaneously decision to visit again the tourists.
Atmosphere Museum and the variable of 7.202 tcount > ttable of 1.98472 and
variable Event Marketing tcount of 7.394> ttable of 1.98472, which means
Atmosphere Museum and Event Marketing partial effect to the decision to visit
again the tourists Museum Angkut.
Keywords: Atmosphere Museum, Event Marketing and Decision Visiting