PENGARUH PENERAPAN MANAJEMEN RISIKO OPERASIONAL DAN MANAJEMEN RISIKO PASAR TERHADAP TINGKAT REPUTASI EKONOMI KREATIF DI MALANG RAYA

Abstract

ABSTRACT

The purpose of this study was to find out how the influence of the implementation of operational risk management and market risk management on the level of reputation of the creative economy in Malang.

The population in this study were creative economic actors in Malang with a total of 999. The sampling method was a probability sampling method. The method used is multiple linear regression analysis with hypothesis testing using t test and f test.

The results of this study indicate that the application of operational risk management and market risk management has a partially significant effect on the level of reputation. and operational risk management and influential market risk management simultaneously.

 

Keywords: Operational risk management, market risk management and reputation level.