Pengaruh Shooping Lifestyle, Fashion Involvement Dan Media Social Terhadap Readiness Enterpreneur Di Kota Malang

Abstract

Abstract

 

This research was conducted in the Malang City Community, East Java. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of Shooping lifestyle, Fashion Involvement, and Media Social On Readiness Enterpreneur. The independent variables used are Shopping Lifestyle, Fashion Involvement and Media Social the dependent variable is Readiness Enterpreneur, while the variable is. The sample used in this study was 100 respondents who are Malang city residents. Data collection techniques using a questionnaire. The results of this study indicate that Shooping Lifestyle, Fashion Involvement, and Media Social have a direct effect on Readiness Enterpreneur  in Malang City.

 

Keywords: Shopping Lifestyle, Fashion Involement and Media Social, Readiness Entrepreneur