Analisis Brand Trust, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Konsumen Implora Pada Mahasiswa Universitas Islam Malang

Abstract

Abstract

The purpose of this study was to find out and analyze the brand trust analysis, produk quality, and price on purchasing decision of implora consumers for students at Malang Islamic Ubiversity. Sampling was carried out on student of the Islamic University of Malang usong the Malhitra formula so that a sample of 90 respondents was obtained. This reserch method uses multiple linear regression analysis with SPSS analiyss tool. This study shows that brand trust analysis, produk equality, and price on purchasing decision of implora consumers have a sumultaneouse effect on purchasing decision. Tests carried out with partial test, all variables have a significant positive effect on the dependent variable.

Keywords: Brand Trust, Product Equality, and Purchase Decision Price