Analisis Pengaruh Kualitas Ikan, Jenis Ikan Dan Iklan Media Sosial Terhadap Keputusan Pembelian Ikan Koki (Studi Kasus Pada Pembeli Bons Koki)

Abstract

Abstract

 

This research was conducted at Bons Koki in Lawang District, Malang City. The type of research is quantitative research. The purpose of this study was to determine the effect of quality, type of fish and social media advertising on purchasing decisions. The sample used in this study were 40 respondents who purchased goldfish at Bons Koki. Data collection techniques using a questionnaire. The results of the study show that quality variables and social media advertising do not significant effect on the buying decision of goldfish. While the type of fish has a significant effect on the buying decision of goldfish.

 

Keywords: Quality, Kind Of Fish, Social Media Advertising, Buying Decision