Pengaruh Faktor Pribadi, Psikologi Dan Harga Terhadap Keputusan Pembelian Thrifting (Konsumen Di Thrift Shop Nyandangbaju_)

Abstract

Abstract

 

This study aims to determine the influence of personal, psychological, and price factors on the decision to purchase thrifting or dalbo used clothing at the Nyandangbaju_ online store. The type of research used in this study is quantitative with data collection methods in the form of distributing questionnaires to 80 respondents, namely Nyandangbaju_ Instagram followers who will and have purchased used clothing products online. Then the data is processed using the SPSS application. The data obtained was checked for validity and reliability before being processed and analyzed. Furthermore, the data was processed and analyzed using the classical assumption test, multiple linear regression analysis, hypothesis testing, and the coefficient of determination test. The variables used in this study are personal factors, psychology, and price as the independent variables, as well as the purchase decision variable as the dependent variable. The results of this study indicate that personal, psychological, and price factors have a significant effect on purchasing decisions either partially or simultaneously.

 

Keywords: Purchase Decision, Personal Factors, Psychology, And Price