Pengaruh Shopping Lifestyle, Review Beauty Influencer Dan Fashion Involvement Terhadap Impulse Buying Pada Media Tiktok Shop (Pada Pembelian Skincare Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Islam Malang)

Abstract

Abstract

 

This study aims to determine "the effect of shopping lifestyle, beauty influencer reviews, and fashion involvement on impulse buying on Tiktok Shop media (on buying skincare for female students of the Faculty of Economics and Business, Islamic University of Malang)". This study employed a quantitative research methodology. A sample of 85 respondents was found using the Malhotra formula and the purposive sampling technique to collect the research sample. Multiple linear regression is the analysis method applied in this research. The study's findings indicate that the partial t test results on purchasing behavior, opinions of beauty influencers, and interest in fashion have an influence on impulse purchase. While the study's findings indicate that the F test's effects on purchasing habits, a review of beauty influencers, and fashion engagement all have an impact on impulse purchases.

 

Keywords: Shopping Lifestyle, Review Beauty Influencer, Fashion Involvement, And Impulse Buying