Pengaruh Kepercayaan, Kemudahan Transaksi dan Gaya Hidup Terhadap Keputusan Pembelian Tiket Kereta Api Melalui Aplikasi KAI Access (Studi Kasus Pada Mahasiswa Universitas Islam Malang Angkatan 2019)

Abstract

Abstract

This study aims to analyze the relationship between trust, ease of transaction and lifestyle on purchasing decisions. Using a quantitative approach to data processing using statistical data. The data used comes from primary data resulting from data collection sourced from questionnaires distributed online through the Google Forms website. The entire population is UNISMA students class of 2019. The sample is 85 respondents. The sample technique used in this study was purposive sampling with the criteria of active 2019 UNISMA students, aged 21-24 years (Generation Z) and made purchases on the KAI Access application more than twice. The method used is hypothesis testing, normality test, classical assumption test, multiple linear regression analysis, F test, t test and adjust R Square. Data processing using SPSS software version 26. The conclusion of the research that has been done is trust, ease of transaction and lifestyle have a simultaneous and partial influence.

 

Keywords: Lifestyle, Ease of Transaction, Trust, Purchase Decision