Pengaruh Promosi, Kualitas Layanan, Dan Citra Merek Terhadap Keputusan Pembelian Pada Toko Ghealsy Shoes ID Malang

Abstract

Abstract

 

The current research has the objective of knowing the effect of promotion, service quality and brand image on purchasing decisions. The population or respondents taken in this study were consumers of Ghealsy Shoes ID Malang Store, which is located on Jl. Raya Jetis Number. 19, Jetis, Mulyoagung, Dau District, Malang Regency. The sampling technique is using non-probability sampling with purposive sampling technique, as many as 75 respondents with certain criteria. The data source used is using primary data collected through questionnaires and using a Likert scale model. The results of this study are: The effect of promotion, service quality and brand image simultaneously influence on purchasing decisions. Promotion Variable has a significant effect on Purchasing Decisions. Service Quality and Brand Image Variables have no significant effect on Purchasing Decisions.

 

Keywords: Promotion; Service Quality; Brand Image; Buying decision.