Pengaruh Customer Experience, Kepercayaan Dan Emosional Terhadap Kepuasan Pelanggan Resto Hodai All You Can Eat

Abstract

Abstract

 

This study aims to examine and analyze the influence of customer experience, trust and emotion on customer satisfaction. The population in this study were all customers who had visited the Hodai All You Can Eat Resto with a total sample of 96 respondents. The analytical method uses multiple linear regression analysis. Sampling technique with non-probability sampling technique with purposive sampling method. The results showed that simultaneously the Customer Experience, Trust and Emotional variables had a significant effect on Customer Satisfaction at the Hodai All You Can Eat Resto. Partially, the Customer Experience variable has no significant effect on Customer Satisfaction at the Hodai All You Can Eat Resto. While partially the trust and emotional variables have a significant effect on customer satisfaction at the Hodai All You Can Eat Resto.

 

Keywords: Customer Experience, Trust, Emotion, Customer Experience