Pengaruh Advertising Dan Daya Tarik Wisata Terhadap Keputusan Wisatawan Mengunjungi Objek Wisata Sumber Jenon Di Kabupaten Malang

Abstract

Abstract

 

This study aims to determine and analyze the effect of advertising and tourist attraction on the decision of tourists to visit Sumber Jenon, Malang Regency. The population in this study are tourists who visit and make purchasing decisions at Sumber Jenon. The method used by the author in collecting data is by means of a questionnaire (questionnaire) to visitors who travel to Sumber Jenon spread 71 respondents using the SPSS 25 application. The method in data analysis uses Instrument Test, normality test, classical assumption test, multiple linear regression analysis, test hypothesis and coefficient of determination (R2). Based on the test on the F test, it was concluded that there was a simultaneous effect of Advertising and Tourist Attraction having a significant influence on Tourist Decisions.

 

Keywords: Advertising, Tourist Attraction, Purchase Decision