Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Indomaret Cabang Dinoyo Barat

Abstract

Abstract

 

This study aims to determine the effect of price, promotion and service quality on purchasing decisions at Indomaret Dinoyo Barat Branch. The sampling technique used the formula from Malhotra with the calculation results of 75 samples. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. In this study using SPSS assistance with validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. Based on the results of the simultas test (F test) shows that the price, promotion, and service quality variables have a significant effect on purchasing decisions and based on the partial test results (t test) shows that the price, promotion, and service quality variables have a significant effect on purchasing decisions.

 

Keywords: Price, Promotion, Service Quality, Purchasing Decision