Pengaruh Promosi Media Sosial Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Cottage Utama Raya Besuki Situbondo

Abstract

Abstract

 

This study aims to determine and analyze the influence of social media promotion and service quality on the decision to stay at the main Cottage Raya Besuki Situbondo. This type of research uses expalanatory research, with a sample of 97 respondents. The analysis technique uses multiple linear regression analysis. The dependent variable in this study is the decision to stay, while the independent variables are Social Media Promotion and Service Quality. The results of the study concluded that the Social Media Promotion and Service Quality variables had a significant and partial effect on the decision to stay.

 

Keywords: Social Media Promotion, Service Quality, Stay Decision.