Zobloem Business Marketing Strategy Dengan 7cs Compass Model Dan Penerapannya Pada Business Model Canvas

Abstract

Abstract

 

This research discusses Zobloem's marketing strategy. Zobloem's products have the main pillars, namely information, creativity, and stock of knowledge. The purpose of this study is to analyze the conditions of the internal environment and external environment, identify marketing strategies with the 7Cs compass model to improve the efficiency of marketing functions and be able to deal with competitors outside, and analyze the application of the business model canvas in Zobloem's business. The analysis methods used are IFAS and EFAS, SWOT analysis, marketing strategy 7Cs compass model, and business model canvas. The results of this study are the result of calculating internal factors obtained a total score of 2.64, where the results of this value show strength in the internal position that can overcome weaknesses. The results of the analysis of external factors in the matrix get a total score of 2.56, where this value indicates an opportunity for external factors that can minimize threats. To face competition in the market alternative business strategies through a SWOT matrix that is incorporated into the marketing strategy 7Cs compass model, and applied into the business model canvas by the company.

 

Keywords : 7Cs Compass Model, Business Model Canvas, SWOT Analysis