Pengaruh Kepercayaan, Kemudahan, Harga Dan Kualitas Informasi Pengguna E-Commerce Terhadap Keputusan Pembelian Secara Online Pada Situs Shopee (Studi Pada Mahasiswa Program Studi Manajemen Angkatan 2018 Universitas Islam Malang)

Abstract

Abstract

This study aims to find out and analyze the relationship between trust, convenience, price and quality of information on online purchasing decisions on the shopee site. This research uses a study on consumers of students of the islamic university of malang management study program class of 2018 data obtained by distributing questionnaires to students of the 2018 class of management study program who were selected by purposive sampling. Determination of the number of samples using the slovin formula and the results obtained were 81 respondents. The analytical method used in this study is the research instrument test (validity test, reliability test), normality test, classical assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis test (f test, t test) and coefficient test determination of data processing using spss 25. The results of this study indicate that trust, ease, price and quality of information simultaneously affect the purchase decision. Partially trust has no effect on purchasing decisions, partial convenience affects purchasing decisions, price partially affects purchasing decisions and the quality of information affects purchasing decisions.

Keywords: trust, ease, price, information quality and purchase decision.