Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Sarang Burung Walet Di Delta Walet Kota Muara Teweh

Syndu Artanto, Eka Farida, Khalikussabir Khalikussabir

Abstract


Abstract

This study aims to determine and analyze the effect of: 1. Price to Buying Decision, and Product Quality on Buying Decision. The sampling technique used is a non- probability sampling technique used, namely accidental sampling, which is a sampling method that is in accordance with the criteria in the study. Determination of this sample using the Malhotra formula and obtained data of 56 samples. The method of describing the data used here is Multiple Linear Regression Analysis. it can be concluded that Price has a negative significant effect on buying decision and Product Quality has a positive significant effect on buying decision.

 

Keywords: Buying Decision, Price, Product Quality


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