Pengaruh Harga, Kualitas Produk Dan Promosi Dengan Instagram Terhadap Minat Beli Produk Eiger Di Kota Malang

Abstract

Abstract

The purpose of this study was to determine how the influence of Price, Product Quality and Promotion with Instagram. The population in this study are consumers of Eiger products in Malang City. The Non-Probability Sampling method is Snowball Sampling. The independent variables used are Price, Product Quality, Promotion with Instagram, while the dependent variable is Purchase Interest. The sample used in this study were 95 respondents who were consumers of Eiger products in the city of Malang. Data collection techniques using a questionnaire. The analytical method used is instrument test, multiple linear regression analysis, classical assumption test, hypothesis testing, and analysis of determination using SPSS computer software for data processing. The results of this study conclude that the variables of Price, Product Quality and Promotion with Instagram have a positive effect on Buying Interest in Eiger Products in Malang City.

Keywords: Price, Product Quality, Promotion With Instagram and Buying