Pengaruh Promosi, Pengetahuan Investasi Dan Motivasi Investasi Terhadap Minat Investasi (Studi Kasus Nasabah Atg 5.0 )

Abstract

Abstract

 

This research was conducted on ATG 5.0 customers in Batulicin Regency which is a customer community in Batulicin city who has purchased ATG 5.0 products which is an investment product engaged in forex and gold that uses software that can help and suggest the right time to invest. trading based on pre-programmed instructions. The purpose of this research is to find out whether promotion, investment knowledge and investment motivation have an effect on investment interest. The type of research used is quantitative research with questionnaire distribution method. The sample in this study was 52 respondents and data processing using SPSS computer program. The variable used in this study is Investment Interest (dependent variable), while the independent variables are Promotion, Investment Knowledge and Investment Motivation. This study has met the requirements of validity and reliability. Analysis of the data used in this study is the classical assumption test, multiple linear regression, hypothesis testing and analysis of the coefficient of determination. The results of this study conclude that the variables of Promotion, Investment Knowledge and Investment Motivation have an effect on Investment Interest. For ATG it is necessary to promote through social media platforms so that they can be known by the wider community and complete legality that has not been registered in order to increase investment interest made to customers.

 

Keywords : Promotion, Investment Knowledge, Investment Motivation, Investment Interest .