Pengaruh Pelayanan Dan Promosi Ovo Terhadap Keputusan Penggunaan E-Money Di Kalangan Mahasiswa Universitas Islam Malang

Abstract

Abstract

 

This study aims to examine and determine the effect of service and promotion on decisions to use E-money OVO among students of the Islamic University of Malang batch 2018. This research is a type of comparative causal research with a quantitative approach. The sampling technique used the formula from Malhotra with the calculation results of 75 samples. The data was tested using SPSS with validity test, reliability test, normality test, multiple linear regression analysis, F test and t test. The results of the study show that there is a simultaneous effect between service and promotion variables on decisions to use E-money OVO. And there is a partial influence between service and promotion variables on the decision to use E-money OVO.

 

Keywords: Service, Promotion, Usage Decision