Pengaruh Atribut Produk Wisata, Penetapan Harga, Dan Aksesibilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Coban Jahe, Kabupaten Malang

Abstract

Abstract\ 

This study aims to determine the effect of tourism product attributes, pricing, and accessibility on tourist visiting decisions at Coban Jahe tourism object, Malang Regency. The location of this research was carried out on visitors to the Coban Jahe tourism object, Malang Regency. This research is a quantitative research. This study uses a case study method where data is obtained by distributing questionnaires to visitors to the Coban Jahe tourism object, Malang Regency, which were selected by accidental sampling. Determination of the number of samples using the Slovin formula and the results obtained were 90 respondents. Data were analyzed using multiple linear regression test and determination test. Based on the results of data analysis, the results of the F test show that simultaneously the attributes of tourism products, pricing, and accessibility have a significant effect on the decision to visit tourists at Coban Jahe tourism objects, Malang Regency. Furthermore, the results of the t-test indicate that the attributes of tourism products, pricing, and accessibility affect the decision to visit tourists at Coban Jahe tourism objects, Malang Regency. The results of the determination test show that the percentage is 78.2%, which the decision of visiting tourists can be influenced by the attributes of tourism products, pricing, and accessibility. Furthermore, in this study, the data collection method can be continued by paying attention to the willingness of visitors, follow-up to fill out, so that when given a questionnaire, they can immediately fill in the data properly.

 

Keywords: Visiting Decisions, Tourism Product Attributes, Pricing, Accessibility