Pengaruh Feedback Pembeli Dan Rating Toko Terhadap Keputusan Pembelian Dipasar Online/Marketplace (Studi kasus pada Mahasiswa FEB UNISMA Angkatan 2018)

Abstract

Abstract This study aims to examine the effect of buyer feedback and store ratings on purchasing decisions in the online market/Marketplace. The population in this study were students of the 2018 Islamic University Faculty of Economics and Business. The sampling method used the target sampling method with a complete sample of 91 respondents. The analytical method used is multiple regression analysis using IBM SPSS 25. Based on testing using the analysis of the simultaneous F test, the results of the study show that there is a significant effect between the variable X (buyer feedback and store assessment) simultaneously on the Y variable (purchase decision) in the online/marketplace market, and the partial t test analysis of the results of the study shows that the feed variable Buyer feedback has a positive and significant effect on purchasing decisions in the online market with a significance, Shop ratings have a positive and significant impact on  online market purchase decisions.. Keywords: Buyer Feedback, Store Ratings, Online Market, Marketplace, Purchasing Decisions.