Pengaruh Influencer, Promosi Dan Harga Terhadap Keputusan Pembelian Produk Skincare Avoskin (Studi Pada Mahasiswa FEB UNISMA Angkatan 2017-2019)

Ifa Kurnia Sari, Nur Hidayati, Andi Normala

Abstract


Abstract

 

This study aims to determine the influence of influencers, promotions and prices on purchasing decisions for Avoskin skincare products. This research is a quantitative research. The sample of this study was 96 respondents from the 2017-2019 FEB students. Data were analyzed using multiple linear regression analysis. Based on the results of data analysis, the results of the t-test indicate that: (1) Influencers have a positive effect on purchasing decisions for Avoskin skincare products for 2017-2019 FEB UNISMA students. (2) Promotion has a negative effect on purchasing decisions for Avoskin skincare products for 2017-2019 FEB UNISMA students. (3) Price has a positive effect on purchasing decisions for Avoskin skincare products for 2017-2019 FEB UNISMA students.

 

Keywords: Influencer, Promotion, Price, Purchase Decision


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada:

 

Creative Commons License

E-JRM : Elektronik Jurnal Riset Manajemen is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License