Pengaruh Jasa Paid Promote Dan Content Marketing Instagram Terhadap Minat Beli Konsumen (Studi Pada Konsumen Bromel Nyoklat)

Abstract

Abstract

              

This study aims to find out the effect of Paid Promote Service and Content Marketing Instagram variables on Consumer Buying Interest in Bromel Nyoklat Consumers. The method of analysis used multiple linear regression analysis. The population in this study were bromel nyoklat consumers. In this study, the sample selection used the Malhotra formula with the purposive sampling technique. In order that obtained 65 consumers who fit the criteria. The results of this study indicate that (1)Paid Promote Services and Content Marketing Instagram simultaneously affect Consumer Buying Interest (2)Paid Promote Services affect Consumer Buying Interest (3)Instagram Content Marketing has no effect on Consumer Buying Interest.

 

Keywords: Paid Promote Services, Instagram Content Marketing, Consumer Buying Interes