Pengaruh Persepsi Harga, Promosi Dan Kualitas Layanan Terhadap Minat Kunjung Kembali Wisatawan Melalui Kepuasan Sebagai Variabel Intervening (Studi Kasus Mahasiswa FEB Unisma Angkatan 2018)

Abstract

Abstract

This study was conducted to determine the effect of price perception, promotion and service quality on the interest of returning tourists through satisfaction as an intervening variable (Case Study of Unisma Students, Class of 2018). This research uses explanatory research and quantitative approach. Maholtra's theory was used to take samples, namely the number of items x 5 so that a total sample of 110 people was found. To solve the problem in this research, using validity test, reliability test, normality test, path analysis test, hypothesis test which includes direct effect with t test, indirect effect with Sobel test, and coefficient of determination test) R2. This study uses hypothesis testing with the help of SPSS 25. 0 The results of this study are the variables of price perception, promotion and service quality have a direct effect on satisfaction. Perceptions of price, promotion and service quality have a direct effect on the interest of returning tourists. Perceptions of price, promotion and service quality have an indirect effect on the interest of returning tourists through satisfaction as an intervening variable at Jatim Park 3.

Keywords: Price, Promotion, Service Quality