Pengaruh Kepercayaan, Kemudahan Dan Persepsi Resiko Terhadap Keputusan Pembelian Pada Penggunaan Transaksi Shopee Paylater (Studi Kasus Mahasiswa FEB UNISMA)

Abstract

Abstract

 

This study aims to determine the influence of trust, easy, and risk perception on purchasing decisions, on the use of Shopee paylater transactions at the Faculty of Business Economics, Islamic University of Malang. The analytical method used is multiple linear regression analysis. Based on the sampling technique in this study is to use a purposive sampling technique using the Malhotra theory which states that 4 or 5 is multiplied by the number of question items on the questionnaire. Samples in this study were 90 respondents obtained by distributing questionnaires online. The results of this study indicate that all variables partially affect purchasing decisions, on the use of Shopee paylater transactions The results of this study indicate that all variables partially affect purchasing decisions, in transactions using Shopee paylater at FEB UNISMA.

 

Keywords: Trust, Easy, and Risk Perception