Pengaruh Harga, Kualitas Layanan Dan Promosi Terhadap Keputusan Pembelian Pesan Antar Makanan Shopee Food Di Kota Malang

Nafisatun Nasyidah, Nurhajati Nurhajati, Budi Wahono

Abstract


Abstract

                                                                                                                                          The purpose of this study was to determine how the influence of Price Profitability, Service Quality and Promotion on Purchase Decisions for Shopee Food Delivery in Malang City. The population in this study were all shopee food application users in the city of Malang.This research uses quantitative data and the method of collecting it is by using a questionnaire via google form and measured by a Likert scale.. The results of the study partially show that: 1) Price has a significant effect on purchasing decisions. 2) Service quality has a significant effect on purchasing decisions. 3) Promotion has a significant effect on purchasing decisions. All independent variables have a simultaneous effect on purchasing decisions.

 

Keywords: Price, Service Quality, Promotion, Purchase Decision.


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