Pengaruh Desain Produk, Viral Marketing Dan Endorsement Terhadap Minat Beli Produk Geoff Max (Studi Kasus pada Masyarakat Kota Malang)

Abstract

Abstract

 

This study aims to determine the effect of Product Design, Viral Marketing and Endorsement on Interest in Buying Geoff Max Products (Case Study on the People of Malang City). The sampling technique used was purposive sampling to obtain data samples of 75 respondents. Methods of data collection using a questionnaire. The data analysis technique used in this research is multiple linear regression. The results showed that simultaneously product design, viral marketing and endorsement had a positive and significant effect on buying interest. Partially product design, viral marketing and endorsement have a positive and significant effect on buying interest.

 

Keywords: Product Design, Viral Marketing, Endorsement, Buying Interest.