Pengaruh Tingkat Daya Beli Dan Kualitas Terhadap Tingkat Penjualan (Studi Kasus Pada Swalayan Luluk Di Kecamatan Balongpanggang Gresik)

Abstract

Abstract

 

In a period of increasingly rapid market development, it is marked by competition between marketers who offer quality products in the business world. One of the competitions in the business world is competition in Micro, Small and Medium Enterprises (MSMEs). MSMEs in Indonesia have an extraordinary role because they can create broad job opportunities for the community. The development of Micro, Small and Medium Enterprises (MSMEs) can bring about structural changes which can increase the regional economy and national economic resilience. The business development of Micro, Small and Medium Enterprises (MSMEs) is better known as informal business. It is said to be important and growing rapidly because the number of Micro, Small and Medium Enterprises (MSMEs) is very large.

It was explained that in 1997-1998, it could be said that the economic system, such as the micro, small and medium enterprises sector, could still operate and carry out their activities without any restrictions so that in a crisis situation it was not so bad because at that time Micro, Small and Medium Enterprises (MSMEs) were not prohibited from working. In contrast to the current pandemic, all sectors are affected, including Micro, Small and Medium Enterprises (MSMEs). The method used in this research is descriptive quantitative method that occurs in the form of facts in the study with a specific purpose. That the variable level of purchasing power and quality of service, simultaneously affect the level of sales Luluk supermarket. Whereas the level of purchasing power has a partial effect on the level of Luluk supermarket sales. so that the level of Luluk supermarket sales will increase. Whereas the Service Quality variable has a partial effect on Luluk's Supermarket Sales Level. This will give an increase in Luluk's self-service sales rate

  Keywords: Purchasing Power, Quality of Service, Sales Volume