Pengaruh Trust, Quality Product dan Ease of Use Terhadap Minat Beli Pada Aplikasi Shopee (Studi Kasus Karang Taruna Desa Wonokoyo RW 02)

Abstract

Abstract

 

This study aims to determine and analyze the effect of Trust, Quality Product and Ease of Use on buying interest in the Shopee application (Case Study of Youth Organizations in Wonokoyo Village RW 02). The type of research used is quantitative research. The population used in this study was 89 and the sample used in this study used saturated sampling. This study has met the requirements of validity and reliability. The data analysis used in this study is the classical assumption test, multiple linear regression, hypothesis testing and the coefficient of determination. The results conclude that the variables Trust, Quality Product and Ease of Use have a positive and significant effect on buying interest in the Shopee application (Case Study of Karang Taruna Wonokoyo Village RW 02).

 

Keywords : Purchase intention, Trust, Quality Product, Ease Of Use