Online Customer Review, Online Customer Rating Dan Positioning Serta Dampaknya Terhadap Customer Trust Produk Somethinc (Studi Pada Pengguna Produk Somethinc di Kota Malang)
Abstract
Abstract
The purpose of this study was to determine how the influence of Online customer review, Online customer rating, and Positioning on Customer trust. The population in this study were users of SomeThinc products in Malang City. The Non-Probability Sampling method is Snowball Sampling with a sample of 60 respondents. The results of the study partially show that: 1) There is a positive and significant influence Online customer review on the Customer trust of Somethinc products 2) There is a positive and significant influence of Online customer rating on the Customer trust of Somethinc products 3) There is a positive and significant influence of Positioning on the Customer trust of Somethinc products. All independent variables have a simultaneous effect on the Customer trust of SomeThinc products.
Keywords: Online customer review, Online customer rating, Positioning and Customer trust
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