Pengaruh Harga, Promosi Dan Inovasi Produk Terhadap Kesuksesan Usaha Mikro Kecil Menengah Bidang Kuliner Di Kecamatan Ploso Kabupaten Jombang

Akhmad Azim Shiraj, Agus Widarko, Mohammad Rizal

Abstract


Abstract

 

This study aimed to determine the influence of prices, promotion and product innovation on the success of micro, medium and small businesses in the food industry in Ploso County, Jombang Regency. The sample used in this study is 85 UMKM in the culinary field. different labels for price, promotion and product innovation have a significant influence on the success of Micro, MSMEs in the culinary sector of Ploso County. , Regency of Jombang.

 

Keyword: Price, Promotion, Product Innovation, Success, UMKM


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada:

 

Creative Commons License

E-JRM : Elektronik Jurnal Riset Manajemen is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License