Pengaruh Diferensiasi Produk, Penetapan Harga, Sertapenentuan Merek Produk Terhadap Satisfaction Untuk Meningkatkan Volume Penjualan Pada Perusahaan Konveksi MDR Collaction

Abstract

Abstract

In this era of ever-evolving companies, it is not enough to maintain an attitude of attracting customers or expanding into new markets. The marketing challenge currently being faced is increasing satisfaction (consumer satisfaction) to maintain sales volume. The things that influence that consist of product differentiation, pricing, and determining a brand for the product to be published.

This study aims to determine (1) the effect of differentiation, pricing, and branding simultaneously on satisfaction. (2) To determine the effect of product differentiation on satisfaction. (3) To determine the effect of pricing on satisfaction. (4) To determine the effect of brand determination on satisfaction. The analytical tool used is Multiple Regression Analysis using the SPSS 16 program.

The research results obtained (1) Variables of product differentiation, pricing, and branding have a simultaneous effect on satisfaction at the MDR Collection Convection company. (2) The product differentiation variable has a significant effect on satisfaction at the MDR Collection Convection company. (3) The pricing variable has a significant effect on satisfaction at the MDR Collection Convection company. (4) The variable determining the product brand has a significant effect on satisfaction at the MDR Collection Convection company.

Keywords: Product differentiation, Pricing, and Product Branding.