PENGARUH PRODUK, PERSEPSI HARGA, CITRA DESTINASI, DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG KE TEMPAT BATU FLOWER GARDEN COBAN RAIS

Abstract

ABSTRACT

This research is to describe tourism products, price perception, destination image, promotion and visiting decisions and to find out the effect of tourism products, price perception, destination image, promotion and decision partially, this research method uses quantitative methods. This type of research is explanatory research.

The sample of this study was the visitors of Batu Flower Garden Coban Rais by using purposive sampling, which is as many as 6000 respondents with the determination of the Slovin formula. Data collection method uses a questionnaire. The analytical method used in this study is SPSS 14.0 for Windows multiple regression analysis.

The results of this study indicate that: (1) there is a positive and significant influence of tourism products on the decision to visit Batu Flower Garden Coban Rais. (2) there is a positive and significant influence on price perception on the decision to visit Batu Flower Garden Coban Rais. (3) there is a positive and significant influence on destination image on the decision to visit Batu Flower Garden Coban Rais. (4) there is a positive and significant promotion effect on the decision to visit Batu Flower Garden Coban Rais.

Keywords: Products, Price Perceptions, Destination Images, Promotions and Visiting Decisions