Pengaruh Atmosfer Store, Promosi Dan Word Of Mouth Terhadap Impulse Buying (Studi Kasus Konsumen Oase Kopi dan Literasi)

Nanang Alfan Masruri, Muhammad Ridwan Basalamah, Budi Wahono

Abstract


Abstract

 

The studio was cutting lbivante, journalism and expressing on consumer demand.The population in this study were consumers of Coffee and Literacy Oase. The research sample used purposive sampling technique. From a population of 800 consumers, 89 consumers were obtained as samples of the Coffee and Literacy Oasis. Design analysis data is used in several rows to perform re-analysis. Based on the results of the study, they are considered air-cooled, Promotion, and Word Of Mouth affect Impulse Buying in Coffee and Literacy Oases.

 

Keywords: Store Atmosphere, Promotion, Word of Mouth, Impulse Buying


Full Text:

PDF

Refbacks

  • There are currently no refbacks.


E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada:

 

Creative Commons License

E-JRM : Elektronik Jurnal Riset Manajemen is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License