Pengaruh Lokasi, Harga, Keragaman Menu Terhadap Keputusan Pembelian (Study Kasus Pada Konsumen Cokelat Klasik di Candi Badut Kota Malang)

Abstract

Abstract

The purpose of this study was to identify and evaluate whether different sites, values, and menus affect customer preferences at the same time, and to identify and evaluate whether different sites, values, and foods are affected. have a customer selection of old-fashioned candy. Baduu. Malang guta.

The number of people in this study were customers or adults aged 16 and 30 who went to the Classic Chocolate Temple in Badut Malang. According to statistical results, the number of models used is 100 responsive. Analysis of data from this study using SPSS. Based on the selected problems, this type of study uses a mathematical method, and the test methods are performance testing, reliability testing, multivariate, high strength test, poor sleep test.

The results of this study show that the location, prices and types of offers simultaneously influence consumers' purchasing decisions. This place does not influence shopping decisions, as prices and prices affect old customers who buy chocolate from Candi Badut Malang.