Pengaruh Harga, Kualitas Produk Dan Lokasi Terhadap Minat Beli Konsumen (Studi Pada Konsumen Ayam Rocket Chicken Di Lamongan)

Abstract

Abstract

The purpose of the study was to determine the effect of price, product quality and location on consumer buying interest (study on rocket chicken consumers in Lamongan). Determination of the sample in the study using purposive sampling technique, so that it can be determined the number of samples as many as 100 respondents in accordance with the criteria. The analytical tool used in this research is multiple linear regression analysis. The results showed that price, product quality and location simultaneously had a significant effect on consumer buying interest in rocket chicken in Lamongan. Price and location variables have no significant effect on consumer buying interest in rocket chicken in Lamongan. While product quality has a significant and positive effect on consumer buying interest in rocket chicken in Lamongan.

 

Keywords: Price, Product Quality, Location And Consumer Buying Interest