PENGARUH PROMOSI, HARGA, PRODUK DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN HP XIOMI (STUDI KASUS PADA MAHASISWA PENGGUNA HP XIAOMI FAKULTAS EKONOMI DAN BISNIS UNISMA)

Abstract

ABSTRACT

 

Advances in information technology in the current era of globalization is very rapid, communicate is no longer obstructed by distance and time. Information technology that is becoming a trend today is internet-based and electronic technology, the Xiomi Smartphone has remarkable developments in any aspect, especially the hardware aspect. The brand image of today's xiaomi smartphones is the LTE 4G internet network, wide and bright color display screen, powerful software, hardware, and support applications that support today's needs. Smartphon xiaomi proves that with a trusted brand image can boost their smartphone sales compared to other brands of smartphone brands in terms of price for these brands can be said to be cheaper than the xiaomi brand.

this type of research uses research (explanatory research) which aims to examine the influence of promotion, haraga, product, and distribution channels on purchasing decisions Hp Xiaomi student Faculty of Economics, Islamic University of Malang. With the estimated population of hp users in FE Unisma management students some 58 students. the sample used is 58 students. Samples using proposive sampling then Sample 58 students FE Islamic University of Malang

The results of this research show that promotion, price, product and distribution channel directly influence to purchase decision, this is in accordance with consumer needs such as, attractive promotions, affordable prices, quality products, and distribution channels are easy to get at outlet outlets hanphone sellers everywhere.

Keywords: Promotions, prices, products, and distribution channels