ANALISIS DAMPAK HARGA, PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN KONSUMEN BERBELANJA (Studi Kasus Pada Konsumen GIANT Supermarket Dinoyo Malang)

Abstract

The purpose of this study was to determine the results of the analysis of the impact of price, promotion and services to decision of consumer spending, which in this case carried out at Giant Supermarket Dinoyo poor consumers. The method of analysis in this study is qualitative deskrpitif. The population of this research is all consumers who do shopping at Giant Supermarket. Using the method of accidental sampling. The data collection is done by distributing questionnaires. With the measured data using a Likert scale to the rating scale of 1 to 5. The experiment was conducted in December 2016 to January 2017.
From the results of this study concluded that the price variable impact on consumer spending decisions Giant Supermarket Dinoyo Malang, promotional impact on consumer spending decisions Giant Supermarket Dinoyo Malang and services have an impact on consumer spending decisions Giant Supermarket Dinoyo Malang.