Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pada Pelanggan Mountaineer Outdoor Di Kota Malang

Abstract

Abstract

This research is to find out the influence of product quality, price, and promotion on purchasing decisions. The samples used in this study were 60 respondents who were customers of the Mountaineer Outdoor store. Data collection techniques using questionnaires. The analysis method used is multiple linear regression analysis, with SPSS 16.0 program. The results of this study showed that the quality of the product and price influenced the purchase decision, but the promotion did not affect the purchase decision.

Keywords: Product Quality, Price, Promotion, Purchase Decision.