Pengaruh Diskon Dan Promo Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada E-Commerce Shopee

Abstract

Abstract

This study aims to determine and analyze the effect of discounts and free shipping promos on purchasing decisions on e-commerce shopee. This research is a type of explanatory research, with a quantitative approach. The analytical method used is multiple regression analysis. The sample used in this study using the Maholtra formula with purposive sampling technique obtained 48 respondents.

The results of this study indicate that partially there is a significant influence between discounts on purchase decisions, free promo shipping has a significant effect on purchasing decisions on e-commerce shopee. While the results of the simultaneous test show that discounts and free shipping promos affect purchasing decisions on e-commerce shopee.

 

Keywords: Discounts, Free Postage Promos and Purchase Decisions.