Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Saat Pandemi Covid-19 (Studi Kasus Pada Wisatawan Yang Berkunjung Di Wisata Alam Gosari Gresik)

Abstract

Abstract

 This type of research uses explanatory research (quantitative research) through a quantitative approach. The location of the research was carried out in the natural tourism of Gosari which is located in the Gosari Village, Ujungpangkah District, Gresik Regency, East Java 61154.

 The data collection technique was carried out by distributing questionnaires which were distributed to all visitors to the natural tourism of Gosari Gresik. The sample in this study was 82 respondents.

Determination of the sample in this study using purposive sampling technique. The results of this study indicate that there is a simultaneous influence of Price and Service Quality Variables on Customer Satisfaction in the natural tourism of Gosari Gresik.

 

Keywords: Customer Satisfaction, Price, Quality of service