Pengaruh Likuiditas, Aktivitas, Good Corporate Governance (CGC) dan Solvabilitas Terhadap Harga Saham Pada Perusahaan Kosmetik Yang Terdaftar Di Bursa Efek Indonesia Tahun 2015-2019

Abstract

Abstract

Companies engaged in the cosmetics sector have not received significant apesial attention, cosmetic or personal care companies are still a small portion of the consumer goods category listed on the Indonesia stock exchange. To test the resilience of issuers, local new products must be able to meet what the community wants and be able to create trends in order to increase production and marketing. Quantitative research methods, research locations of cosmetics subsector manufacturing companies listed on the Indonesia stock exchange (IDX). The research period was November 2020 to January 2021. The sample selection method used purposive sampling technique. The samples used in this study ware 4 cosmetic companies listed on the Indonesia stock exchange from 2015 to 2019, namely PT Martina Berto Tbk, PT Mustika Ratu Tbk, PT Mandom Indonesia Tbk, PT Unilever Indonesia Tbk. So that the sample studied was 20 data. The results of this study indicate that the liquidity variable, activity has a significant positive effect on stock corporate governance variable, solvency has on effect on stock prices.

 

Keyword: Liquidity, Activity, Good Corporate Governance, Solvency