Pengaruh Literasi Keuangan dan Manajemen Modal Kerja terhadap Keberlangsungan UMKM (Studi pada Pedagang Buah di Pasar Induk Gadang)

Abstract

This study aims to examine the impact of financial literacy and working capital management on the sustainability of fruit vendor MSMEs at Gadang central market. A quantitative methods was used, with primary data collected through questionnaires distributed to respondents—namely, fruit vendors at Gadang Central Market. The sampling technique used was total sampling, or the entire population, which in this study consisted of 60 respondents. Data analysis in this study was conducted using multiple linear regression analysis with the aid of SPSS (Statistical Package for the Social Sciences). The results of this study indicate that financial literacy and working capital management have a significant positive effect on the sustainability of MSMEs. The findings of this study suggest that both play a crucial role in maintaining and developing businesses in a sustainable manner.

Keywords: Financial literacy, working capital management, gadang main market, umkm sustainability.