Pengaruh Persepsi Kemudahan, Keamanan, dan Kenyamanan terhadap Minat Nasabah dalam Menggunakan Byond By BSI (Studi pada Nasabah Generasi Z Kota Malang)
Abstract
This study aims to analyze the effect of perceived ease of use, perceived security, and perceived convenience on Generation Z customers' intention to use Byond By BSI in Malang City. This study employed a quantitative research method using primary data collected through questionnaires distributed to 75 Generation Z customers of Bank Syariah Indonesia (BSI) in Malang City. The sampling technique used was purposive sampling. Data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS software. The results show that perceived ease of use, perceived security, and perceived convenience have a significant effect on customers' intention to use Byond By BSI. Partially, perceived ease of use, perceived security, and perceived convenience each have a positive and significant effect on customers' intention. These findings indicate that the higher the levels of perceived ease of use, perceived security, and perceived convenience perceived by customers, the stronger their intention to use Byond By BSI.
Keywords: Perceived ease of use, perceived security, perceived convenience, customer intention, Byond By BSI.
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