FAKTOR INTERNAL DAN PENGARUH NYA TERHADAP RISK PERCEPTION DAN EXPECTED RETURN PERCEPTION

Abstract

ABSTRACT
This research was conducted in order to examine
internal factors (overconfidence, experience, emotion, mental accounting
and position of wealth) and their effects on risk perception and expected
return perception. The sampling technique used was purposive sampling
with criteria including (1) active investors investing in IndoPremier
Securities Branch Malang. (2) Investors who actively invest in the research
year (2018). The population in this study were investors in IndoPremier
securities Malang Branch, and the sample used was 135 respondents. The
analysis technique used in this study is multiple linear regression. The
results showed that simultaneously there was a significant positive effect
between internal factors with risk perception and expected return
perception. And partially between internal factors with risk perception only
overconfidence, and experience variables that significantly influence the
risk perception. Conversely, between internal factors and expected return
perception only the overconfidence, experience, and mental accounting
variables significantly influence the expected return perception. The R2 test
of this study was 0.211 or 21% in the dependent variable risk perception
and for the dependent variable expected return perception was 0.46 or
46.2%.
Key Words: Overconfidence, experience, emotion, mental accounting,
position of wealth, risk perception and expected return
perception